tag:blogger.com,1999:blog-21272753650540806562024-03-13T15:59:20.919-04:00Internet Marketing StrategiesSimple Internet marketing strategies for business owners and marketers.Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-2127275365054080656.post-4929249036979675132019-05-03T21:58:00.001-04:002019-05-03T22:00:54.579-04:00Take a look at why I became a member of ViralPLR...<a href="https://viralplr.com/bsheppa-t-Blogger">Take a look at why I became a member of ViralPLR...</a><br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="https://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-2211783729880454942016-08-10T10:00:00.000-04:002016-08-10T10:00:19.770-04:00How To Make A Marketing Campaign Appealing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOiDUYMvVtNeIu_XCuoXR-7bidimADPpWYQP1yyCuRabwyViXvRwkul8rIbzn96wNmrFyE7sxfTrMq-9Kxj-5iSlkl8Sllxed-7R1k4uJ5FlgT_z62vRTrjE_fRIMDmH6I12u-IQEzxoyP/s1600/backus.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOiDUYMvVtNeIu_XCuoXR-7bidimADPpWYQP1yyCuRabwyViXvRwkul8rIbzn96wNmrFyE7sxfTrMq-9Kxj-5iSlkl8Sllxed-7R1k4uJ5FlgT_z62vRTrjE_fRIMDmH6I12u-IQEzxoyP/s320/backus.jpg" width="320" /></a></div>
Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. <br />
<br />
Strong, creative, confident and exciting are the key factors that a message should have, as that will embed it into the customer’s thinking and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away. For instance Nike’s catch line is Just do it, it’s a line that has such a great impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.<br />
<a name='more'></a><br />
Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous saying goes “a picture speaks a thousand words”. So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company’s website. This not only brings the customers close but also strengthens the relationship. <br />
<br />
Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to it. Red and blue are colors liked by aggressive shoppers where as yellow color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can be used in food advertisement. Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. <br />
<br />
Wealth and royalty means purple. Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting. A professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added which change colors and graphics that move.<br />
<br />
There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. <br />
<br />
To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas’ website opens with a video which truly fits their punch line, Impossible is nothing.<br />
<br />
Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.<br />
<br />
Just listing the benefits isn’t enough. Customers want more, they want their needs to be met. Like if some is thinking of buying an exercise equipment, don’t just say that the machine has display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.<br />
<br />
Uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing campaign should be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything.<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><br />
<br />
<script src="https://platform.twitter.com/widgets.js" type="text/javascript"></script><br />Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com9tag:blogger.com,1999:blog-2127275365054080656.post-64659595389555102912016-06-12T12:00:00.000-04:002016-06-12T13:05:16.690-04:00Marketing Tricks How To Sell Your Product<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisEr_snOZCauwRmr9v6C6GRx1QvPcRUTHuaIufizDoKRh3z9AgjAF_1RCBbIrLwBSHmQ29CoWcAn0mLuI4gvUN79Gpz9W-y5cT3ezzj0BWhaRHatnIaFRrk32Es-5tLol90X_eQDG7_PPk/s1600/woman3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisEr_snOZCauwRmr9v6C6GRx1QvPcRUTHuaIufizDoKRh3z9AgjAF_1RCBbIrLwBSHmQ29CoWcAn0mLuI4gvUN79Gpz9W-y5cT3ezzj0BWhaRHatnIaFRrk32Es-5tLol90X_eQDG7_PPk/s1600/woman3.jpg" /></a></div>
The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.<br />
<br />
There are some tricks to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list. <br />
<br />
<a name='more'></a>Mutual exchanging is the first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time. Some salespersons get confused with this principle. For example, it is ineffective and wrong according to this principle, to quote ‘Spend over $25 and get a free t-shirt’. <br />
<br />
The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest lipstick shade absolutely free’ will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.<br />
<br />
The next trick is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement. <br />
<br />
Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.<br />
<br />
Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance. This works well specially with customers who have an interest in collecting antiques, collectibles and anything which are not easily available.<br />
<br />
Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. <br />
<br />
This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them. Conducting surveys is another example. <br />
<br />
Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him. Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad. <br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="https://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-64603209961376537432016-06-01T09:00:00.000-04:002016-06-01T09:00:24.113-04:00Internet Marketing the Easy Way<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvZuUg5X0qTG8GqjA0ZQrCWXBJVjwFLuJMFOLzKCIi5S7qVVNxctrfGt26fVXtAhQjwkyz7d-s8EuzwjFWzXOKE-pdnvpIdRc3BGoCyDRoFNd3W737HcDRH4RazsJ-5MjjAui7t0D3Ph6Q/s1600/ladydesk.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvZuUg5X0qTG8GqjA0ZQrCWXBJVjwFLuJMFOLzKCIi5S7qVVNxctrfGt26fVXtAhQjwkyz7d-s8EuzwjFWzXOKE-pdnvpIdRc3BGoCyDRoFNd3W737HcDRH4RazsJ-5MjjAui7t0D3Ph6Q/s1600/ladydesk.jpg" /></a></div>
Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.<br />
<br />
Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. <br />
<a name='more'></a><br />
This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature. <br />
<br />
Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.<br />
<br />
Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. <br />
<br />
Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.<br />
<br />
Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com4tag:blogger.com,1999:blog-2127275365054080656.post-3728928453565891992016-02-13T09:00:00.000-05:002016-02-13T09:00:01.791-05:00Global Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpOraVUnAgVMBIa3b5YAdQsGN5pMRIXTYRY-CPTB42-fTzprFcXLvaYxibeDBWAV2Hfcd7foGC2x_5RPga8nMmI2VWAywtM9umD4tOzcDn3C0oiKsx0tfiRglKJ2D9V24M-4Edvf_0snZK/s1600/bus_daily_2_2.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpOraVUnAgVMBIa3b5YAdQsGN5pMRIXTYRY-CPTB42-fTzprFcXLvaYxibeDBWAV2Hfcd7foGC2x_5RPga8nMmI2VWAywtM9umD4tOzcDn3C0oiKsx0tfiRglKJ2D9V24M-4Edvf_0snZK/s1600/bus_daily_2_2.gif" /></a></div>
Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.<br />
<br />
The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.<br />
<a name='more'></a><br />
When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level. <br />
<br />
The other domestic companies that plan to go global hinder the growth of such companies. They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.<br />
<br />
Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers. <br />
<br />
If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.<br />
<br />
Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. <br />
<br />
Such kinds of markets are known as region centric. Global marketing involves the whole globe. The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.<br />
<br />
Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies. <br />
<br />
Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users. The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly.<br />
<br />
Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method. It should consider the primary elements of all the markets. <br />
<br />
However, the language in which the product is named can be changed, where as the content can remain the same. The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc. <br />
<br />
Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget. If it is possible to send out the same message worldwide in a relevant and cost-effective way, it sure must be put into practice but the challenge is really big. <br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><br />
<script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script><br />Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-61124923599488239042016-02-10T07:00:00.000-05:002016-02-13T08:36:17.929-05:00Doing Research on Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi48SoJw2gXwLyMxmBNMa_xV-FT3dg7-yjvVAzpT1aj74WSQrGyh2lioS83lD5vMm89BRR2H059S_fSqMLWNN3y8Q66vTshHOhAsas84JFQPHaGj6ytLO2P62EAeqgwTSs9k8Uy_w-bsDo/s1600/lady+and+man.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="50" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi48SoJw2gXwLyMxmBNMa_xV-FT3dg7-yjvVAzpT1aj74WSQrGyh2lioS83lD5vMm89BRR2H059S_fSqMLWNN3y8Q66vTshHOhAsas84JFQPHaGj6ytLO2P62EAeqgwTSs9k8Uy_w-bsDo/s200/lady+and+man.png" width="200" /></a></div>
Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as problem-identification research.<br />
<a name='more'></a><br />
Research in advertising is done to determine the copy testing of advertisements. It is also used to know the efficiency of ads placed in any medium, the customer attention it gets, the message it delivers and how it motivates the customers to buy the product. Commercial eye tracking is done to understand the visual behavior of the customer. Ads, websites, etc., are analyzed for this. Before an advertisement is released in the market, its performance can be forecasted with the help of copy testing which takes consumer’s level of attention, motivation, brand liking, and entertainment into consideration. <br />
<br />
When a customer buys something online he analyses it in order to make the decision, this one of the criteria on which consumer decision research is done. Interviews and surveys can be done to understand consumer’s level of satisfaction, which is known as customer satisfaction studies. The demographic and psychology of the people of a particular geographical region can be studied with the help of segmentation research. <br />
<br />
When analyzing is to be done about brand recognition, brand performance, brand preference and awareness, ad tracking is done. A favorite brand can be recognized with the help of brand equity research. Tests are conducted so as to determine what customer thinks about a brand or a product and it is specifically known as brand name testing. <br />
<br />
The demand of a product can be understood by demand estimation. After the demand of the product is taken care of, the quality should be checked from time to time. Appointing mystery shoppers who is usually an employee of the market research firm does this. He buys goods through a salesperson and notes down the whole experience. This procedure can be used to do research about rival companies’ products.<br />
<br />
Before practical application of a concept, concept testing should be done which tells whether the targeted audience will like the idea or not. Test marketing is done by introducing a product in small numbers in the market and observing the sales, after which the product is launched on a large-scale. <br />
<br />
After the initial phase, when the company thinks of increasing the price of the product, price elasticity testing should be carried out which shows customer reaction to price fluctuations. Distribution channel audits are conducted to understand the attitudes of retailers and distributors towards specific products and brands.<br />
<br />
The more tech savvy form of marketing research is Internet strategic intelligence. The likes and dislikes of the customers can be directly known with the help of chats, blogs and forums. Online panels are a group of experts who accept the marketing research done online.<br />
<br />
All the researches that are carried out can be classified as primary research, which gathers original research, and secondary research, which is based on a primary research and information published by other resources. Secondary research costs less as research is done on already researched data, but the result isn’t efficient.<br />
<br />
The research designs used by marketing research are either based on questioning or are based on observations. Quantitative marketing research and qualitative marketing research are based on questioning. Quantitative marketing research is done to derive conclusions like questionnaires forms and survey. The number of respondents involved is high. Qualitative marketing research is done to understand something like in-depth interviews and projective techniques.<br />
<br />
Marketing research based on observations is called experimental technique and ethnographic studies. Test markets and purchase laboratories are examples of experimental techniques. The quantity measured is determined by understanding the factors that are responsible for the success of a product and then one or some of the factors are changed and the result is observed. In ethnographic studies observations are done longitudinally or done at several instances of time or cross-sectional, or done at only a particular time.<br />
<br />
Research on marketing is similar to exit polling in politics. The market is studied from different angles, at different time, and under different circumstances.<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-1340945558421942562016-02-09T13:00:00.000-05:002016-02-13T08:37:07.133-05:00'Social Bookmarking' As An Aggressive and Acceptable Blog Marketing TacticSocial bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite's list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It's also help since you can access your bookmarks from any computer where you have an internet connection.<br />
<br />
Social bookmarking sites also help you to meet other people who are interested in the same topics you are and who may also have knowledge of web resources that you don't.<br />
<a name='more'></a><br />
On Social Bookmarking sites, you first create an account. Then you bookmark interesting and useful things in the area of your interest or expertise. By doing so you create a useful Feed. Once you've done that you intermittently, (or aggressively), add useful and interesting items, (that could use additional exposure), from your own content. Make an honest effort to contribute USEFUL information and links. This is all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource sites etc. Think about the fact that when you share links to other's resources, you're also effectively promoting their content as well.<br />
<br />
This is a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it's doing me no good what-so-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time.<br />
<br />
If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences.<br />
<br />
So while being aggressive is possible and acceptable, being careful to consider the best interest of the community is certainly warranted.<br />
<br />
Balancing being ethical and providing a useful service to others with promoting your own content enables you to be as aggressive as you like. But remember, in the final analysis, others will make the decision on whether it's ethical and useful or spam.<br />
<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-87166035968811555692016-02-08T11:36:00.000-05:002016-02-13T08:46:45.774-05:00Differences between Marketing and Advertising<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm-zG7sJj-pHspTBoCSS9ihI2Z4RaTj1eTYkovH92Bz6SVWxQn5vpMSty8IvkcJAaL3JYWOpa8U3vJQSRxyoIuWVq_agNjnQ44-cZSMaQNS9EqUp4OFz8ypbLcrrbjIdvQ4V02MgSvA_Cg/s1600/marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="71" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm-zG7sJj-pHspTBoCSS9ihI2Z4RaTj1eTYkovH92Bz6SVWxQn5vpMSty8IvkcJAaL3JYWOpa8U3vJQSRxyoIuWVq_agNjnQ44-cZSMaQNS9EqUp4OFz8ypbLcrrbjIdvQ4V02MgSvA_Cg/s200/marketing.jpg" width="200" /></a></div>
Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.<br />
<a name='more'></a><br />
<strong>Advertising</strong> is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.<br />
<br />
Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. <br />
<br />
<strong>Marketing </strong>is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.<br />
<br />
But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. <br />
<br />
Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.<br />
<br />
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-47596914552844460362016-02-07T13:00:00.000-05:002016-02-13T08:37:42.879-05:00Creating An Internet Marketing SeedDear Fellow Internet Marketers,<br />
<br />
It is vital to create a product that will allow you to eventually expand into other markets. The goal is for the people who initiallly buy your product to also buy your next products. Since you have proven that you can be trusted by delivering a product to your clients they love it should be much easier to obtain their business when your new item hits the online marketplace. We need to understand a seed is truly important indeed. You need to see your first product as that seed.<br />
<a name='more'></a><br />
You see this is about creating an Internet marketing kingdom, a virtual empire of products that all start with one tiny seed that is planted in the fertile soil of those hearts that are eager for your particular product. For example, I am in the process of creating a set of onlline videos where I teach students the various techniques needed to speak English. My area of expertise lies in the field of ESL(English as a second language) of which I have been blessed to have over 10 years of experience teaching to adult learners. My target market would be foreign adults who wish to learn English via video. <br />
<br />
I realize though that if I wish to branch out and sell different yet similar products later I will have to pick a product that these learners would also enjoy. This led me to recall the great end of the semester food parties in the classes that I taught where both myself and my students brought in dishes from other countries that many enjoyed. Now I know that my second product launched will be an esl cookbook with recipes submitted from actual students. The cookbook will be sold to other esl students online. <br />
<br />
Branching out even further, a cooking forum would be established as well as an online cooking class with graduates of my esl video courses eventually teaching the course. It is amazing to see how all this began from the planting of one little seed. The online esl videos seed grew to become a cookbook, an online cooking school and a cooking forum. As we all know marketing is a numbers game and the bigger number of people you have on your marketing list the better your chance of survival and dominance.<br />
<br />
Think about your online marketing seed before you plant it. You want to plant something that will grow into something huge. When you look into the jungle you see an incredible array of trees. That is what you should want your seed to turn into. <br />
<br />
The trees in your Internet jungle will be represented by the vast amount of names on your email list who want your first and additional products. The product you create should also appeal to as many people as possible. I know those who may not be interested in esl may be interested in cooking and vice versa. I could use the cooking bait to reel in the esl fish and use the esl bait to reel in those who love cooking. <br />
<br />
When your Internet marketing seed is sown you will reap the harvest of personal freedom. This translates into having the freedom to spend time doing what is really important. Even though I am blessed to be doing well working from my home right now, my goal is to create an online marketing kingdom. God is of course the king, I am the king, my wife is the queen and my daughter is the princess. <br />
<br />
I plan to give my little girl the choice to attend college or as the princess of the family become the boss while the queen and I enjoy our travels. It all starts with that tiny Internet marketing seed. The Bible talks about having the faith of a mustard seed and what can happen if we have just a bit of faith. <br />
<br />
We have to have dreams, big dreams and seeing those dreams become realities is quite inspirational and shows that this Internet marketing thing is real. No one in your circle of naysayers can argue with your results unless they choose to be up against the truth of your success. <br />
<br />
Much Continued Success,<br />
The creator of "The Online Treasure Box"<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-49457345720294596222016-02-06T14:00:00.000-05:002016-02-13T08:38:02.825-05:00What if I go into Internet Marketing?What if, What if, What if. This question comes at us every day. What if I said this, What if I did that or what if I didn’t. It comes down to decisions. We all have decisions to make every day of our lives. We all make good and bad decisions. That’s life. When you look back on your life you can think of some really great decisions that you made, decisions that have altered the course of your life. You can also remember some really bad ones that have affected you in a negative way.<br />
<a name='more'></a><br />
Life is never static, it’s always changing and opportunities come and go. Doors open and we have to decide whether to step through and seize the opportunity or not. When you are standing in front of that open door of opportunity the question arises “What if?” do I or don’t I. We need to make a decision. How do we make decisions? This depends on our background, education, life experiences and sometimes advice from others.<br />
<br />
We don’t know each other, but I would like to give you some advice. Suppose I said that I knew something that could change your life forever for the better. Would you be interested? Suppose I said I knew someone that was showing other people how to acquire something like real estate for free. Suppose you could also learn how to build on your “land” something like a five star hotel. You would also learn how to market your “hotel” and collect rent from guests that pay to stay. Would you be interested? <br />
<br />
What am I talking about? It’s called virtual real estate. Your own space on the World Wide Web or Internet if you prefer. If you own a space there it can turn out to be very valuable property.<br />
<br />
The most expensive house in the world is a 12 bedroom mansion in London England for which an Indian steel tycoon paid $128 million.<br />
<br />
The most valuable web page in history, to date, will probably be thesixmilliondollarpage by Alejandro Saavedra and Robert Kanaat. Now here’s the difference. The tycoon paid $128 million for the house. How much did these two guys pay for the page. Next to nothing. Maybe a couple hundred bucks at the most depending on how they went about it.<br />
<br />
I am going to open a door for you that could literally change your life. The only cost is your time and effort. Now you must decide! Ask yourself the following question:-<br />
<br />
“What if” I click on this link:<br />
<br />
It could make all the difference.<br />
<br />
<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-29279401912189616872016-02-05T10:00:00.000-05:002016-02-05T10:00:06.078-05:00Disadvantages Of Using Email To SellSome sales people think using email to sell everything is the best idea. But the truth it is not. It is not a good idea to replace calls with emails when contacting with a potential client. Some people use email to sell products, to avoid the humiliation of rejection. Also the major disadvantage of taking this approach is that there can be a possibility of not getting an email while awaiting a transaction related to a sales process.<br />
<br />
More than seventy five percent of the businesses today have replaced calls with emails, and in the process has lost the personal touch. The reason why businesses do this is that feel awkward to face rejection when speaking directly to the customer. It hurts less to hear a no though an email. Some people get tired of hearing the voicemails repeatedly. They think it’s a better idea to switch to emails. <br />
<br />
When trying to sell products or services to a new client, it is not possible to gain customer’s trust through an email, which makes the foundation of a long-term relationship, weak. Some well to do firms, think that they are recognized in the market but they forget that there are strict spam filters installed, these firms take the risk of sending introductory emails to potential customer. There are very little chances that the customer will receive the email and will read it. But when calling a potential customer, there is a higher probability of the customer receiving the call and all the resources invested will be put good use.<br />
<br />
If the company still thinks that sending emails to clients is the best approach, some points should be taken care of. The introductory email contains introduction about the company, brief information about the products and services they offer and information about method of purchase and contact. All the information included in the email should give the impression to the reader that the company is interested in benefiting the customer and not themselves.<br />
<br />
The introductory email should sound like it’s trying to solve the problems and try to build a strong relationship with the prospective customer. For this the targeted people should be thoroughly studied in order to understand their shortcomings and what wonders they would expect from a particular product. In the first time itself; do not mention that the company and the client is a good match for each other. Sales pitches should be repelled completely.<br />
<br />
Don’t put the company’s name in the heading of the email. When the company’s name is included in the heading, the customer gets the impression that profit of the company is its top priority and not interest of the customer. It’s a good marketing strategy to include the name of the product being sold, features of the product and how it can solve the problem of the reader. The subject should tell it all, and should also catch the attention in the first glance itself.<br />
<br />
Its best to start emailing the customer after the foundation of a strong long-term relationship is laid first. At first the customers should be personally approached. Later when the customer’s trust is gained, further dealings can be done through emails. Emails should only act as a back up method of communicating. Take care that word like “we” should be avoided and replaced with the word “you”. The customer feels that he is being directly referred too.<br />
<br />
There should be no negativity in the matter. This sets the mind of the customer in a negative mood and he will actually get the opposite message. For example, instead of writing ‘We don’t sell low quality products’, write ‘We sell high quality products’. Don’t condition the customer. This creates a pressure on the customer and they will start to avoid any calls and emails from the company. <br />
<br />
Emails can be used during difficult times. Suppose some soreness erupted between the parties or at least from the side of the customer, emails written with polite and gentle words can melt the toughness and can open up good terms again. The best thing is to stop using email as the only way of communicating, completely. Companies that directly reach out to clients reflect higher level of confidence and create a good impression on new customers. <br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-10140524478637012742016-02-04T17:00:00.000-05:002016-02-04T17:00:07.086-05:003 Simple Steps On How To Start In Affiliate MarketingAffiliate marketing is an arrangement between an online merchant and affiliate, in which the affiliate earns a commission for generating sales, leads and/or clicks for the merchant's web site.<br />
<br />
<strong>Affiliate marketing</strong> works in a win-win situation for the merchant and the affiliate. The merchant gains opportunities to advertise his products for free to a larger market which will increase his sales. The more hard-working affiliates he gets, the more sales he can expect. <br />
<br />
By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website and purchases the product, recommends it to others who look for the same item or buys it again, this way the merchant leverage his chances of earning. <br />
<br />
On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. Usually the affiliate gets commission per sale, which can be fixed percentage or fixed amount. The best is that it won't cost a single dime to join an affiliate program.<br />
<br />
If you want to be an affiliate marketer and make money from the Internet, you can follow these three most basic steps to start your effective <strong>affiliate marketing</strong> campaigning. <br />
<br />
<strong>Your first step</strong> is to identify a particular niche you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you known well, it will help you bring out your best. Here are a few places you can research on - ClickBank Marketplace, AssociatePrograms.com, LinkShare.com, CJ.com etc.<br />
<br />
<strong>Secondly</strong> is to look for good paying merchants and high converting products .Make a list of good paying and high converting affiliate programs for your chosen niche and create a website. In choosing the products, you must also consider the support they are giving - Marketing materials may include articles, text links, banner ads, classified ads, reports, etc. <br />
<br />
<strong>Thirdly</strong> there are many affiliate networks and affiliate solution providers that can give you information on the most profitable products and best paying merchants. So be wise enough to choose the right affiliate program.<br />
<br />
Now that you have decided which products to promote and the merchant you are supporting and have created your own web site with a domain name and reliable hosting, you are ready to promote. This is the toughest part, since it is through this that you would be able to increase traffic to the business website, sales and of course, profit. In <strong>affiliate marketing</strong>, it is possible to earn large sums of money in a short span of time if you use the right strategies and methods.<br />
<br />
On how to promote the products would need a separate discussion. You must continue to educate yourself by reading books, courses or other articles online about the best and proven advertising techniques. <br />
<br />
Remember, there is no quick path towards success. <strong>Affiliate marketing</strong> may seem very tempting due to numerous encouraging testimonies of merchants and affiliate marketers alike who have benefited from it, but it really involves in a great deal of hard work and persistence. You also need to be creative and flexible.<br />
<br />
Most affiliate marketers don’t understand this, so when they don’t make sales, they quit, look for other programs and carry on the same mistake. In the end, they said that <strong>affiliate marketing</strong> is just one of those scams in the Internet. You can work your way to great success if you employ the right strategies in affiliate marketing. You can make money as an affiliate marketer if you willing to do what it takes.<br />
<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-77801785994452487912016-02-03T13:00:00.000-05:002016-02-03T13:00:25.508-05:00What Is Digital Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm-zG7sJj-pHspTBoCSS9ihI2Z4RaTj1eTYkovH92Bz6SVWxQn5vpMSty8IvkcJAaL3JYWOpa8U3vJQSRxyoIuWVq_agNjnQ44-cZSMaQNS9EqUp4OFz8ypbLcrrbjIdvQ4V02MgSvA_Cg/s1600/marketing.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="71" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhm-zG7sJj-pHspTBoCSS9ihI2Z4RaTj1eTYkovH92Bz6SVWxQn5vpMSty8IvkcJAaL3JYWOpa8U3vJQSRxyoIuWVq_agNjnQ44-cZSMaQNS9EqUp4OFz8ypbLcrrbjIdvQ4V02MgSvA_Cg/s200/marketing.jpg" width="200" /></a></div>
Utilizing online distributions methods to promote products is known as <strong>digital marketing</strong>. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards.<br />
<br />
<strong>Digital marketing</strong> involves some of the techniques of direct marketing and Internet marketing. In <strong>digital marketing</strong> traditional methods of promotions are executed digitally. It involves marketing in two forms, pull and push.<br />
<br />
<strong>Pull digital marketing</strong> requires the user to pull or extract the content directly. The customer has to approach the promotional matter and see the matter by himself. Examples are websites, forums and web logs. All these require clicking on a URL in order to view the content. The content that is being displayed doesn’t have to follow any guidelines. Effort is required to only display the content on the website or forum and there is no additional cost of sending the information to the customer, but the customer has to make the extra effort of reaching to the content. <br />
<br />
The customer doesn’t have to opt-in for such kind of promotion and one message is being viewed by all and it cannot be personalized. The customers who see the content cannot be traced, although the click through rate can be considered which give details about the number of clicks the message received. This is be done by enabling the click though tracking during the campaign, which records the information.<br />
<br />
<strong>Push</strong> <strong>digital marketing</strong> technologies requires the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the effort of receiving it. This is a very effective kind of marketing and the investments surely earn a big return as it creates brand recognition. SMS, MMS, emails, RSS podcasting are examples of push digital marketing. Since the content is sent to individuals, it can be personalized according to the intended recipient. <br />
<br />
Whether the message has been opened and viewed by the customer or deleted it can be tracked and reported. Information related to the customer such as name, geographical location could be traced. But when sending this king of message, certain criteria should be met as the SMS and emails sent are monitored. If the marketer doesn’t follow the rules and regulations properly, there is a possibility of messages getting rejected and blocked, before they reach the targeted audience and the message is considered to be spam. <br />
<br />
Bigger consequences involve marketers getting blacklisted temporarily or even permanently. The number would be blocked and they won’t be able to send any messages at all. Messages sent to the RSS feeders require a mechanism with an application to reach, when sent by an email marketing system.<br />
<br />
Both forms of <strong>digital marketing</strong> should be used in consonance to achieve positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his products. The type of messages being sent should also be different from one another. They should not only be text, but animations, audios and videos. <br />
<br />
There is a possibility of using pull and push message technologies in conjunction like the email sent to a potential customer can have a URL or a banner ad, which on clicking downloads information. If there is enormous group of people to be reached via email, Email service providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the messages are not considered as spam.<br />
<br />
Although much of the marketing is opt-in, federal laws, such as CAN SPAM Act, have been passed to protect the customers from unscrupulous marketers who would go to any extent to promote their products or hackers or spammers who have a bad intent i.e. like harming the computer or installing adware, spyware on people’s computers.<br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-85639521777296883212016-01-29T14:00:00.000-05:002016-01-29T20:26:30.566-05:00Attributes of a Successful Selling StrategyThe first attribute of a successful <strong>selling strategy</strong> is a website that provides information about the products and the service you are providing. The advantage of that is you can sell your products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling their needs.<br />
<br />
It is very important to get the complete attention of reader. The content of the message should be make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action and their involvement should be sought. They can be made to sign up for newsletters or can be made to take the survey by visiting the company’s website.<br />
<br />
The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product. They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. <br />
<br />
The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.<br />
<br />
Something like ‘limited edition’ or ‘limited period offer’ will create a sense of urgency. The customer thinks that he should get this product somehow. It’s nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it’s not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and won’t come back again.<br />
<br />
Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it’s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors’. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.<br />
<br />
The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like ‘Grab the golden opportunity now’ or ‘pick up the phone and dial the number right now’, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product. <br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-18754081356561105052016-01-27T17:00:00.000-05:002016-01-29T20:37:21.252-05:00How Affiliate Marketing Started<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu7NpQUp51zVQBI7gyjlt2CQXdPYgliMI6Zc1sQrucSP1LnHMtGEfDfoHaLOwJS5XgtLF9gTbQ3yIS0Ihw-ZupPpM5BwuN0jlgd8p-qKR1axfbJzyr2JpF0STaWHHeqsM_18UvQf4gBU4p/s1600/1210799000lDkORl.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu7NpQUp51zVQBI7gyjlt2CQXdPYgliMI6Zc1sQrucSP1LnHMtGEfDfoHaLOwJS5XgtLF9gTbQ3yIS0Ihw-ZupPpM5BwuN0jlgd8p-qKR1axfbJzyr2JpF0STaWHHeqsM_18UvQf4gBU4p/s1600/1210799000lDkORl.jpg" /></a></div>
<strong>Affiliate Marketing</strong> is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies.<br />
<br />
In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. <br />
<br />
But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.<br />
<br />
Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques. These affiliate networks have publishers associated with them who help them with the advertising part.<br />
<br />
<strong>Affiliate marketing</strong> was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site. The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it.<br />
<br />
Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced 2.16 billion.<br />
<br />
The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. <br />
<br />
So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason <strong>affiliate marketing</strong> is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service.<br />
<br />
This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success. <br />
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="http://platform.twitter.com/widgets.js" type="text/javascript"></script>
<br />
<br />Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-88927267534659149892016-01-25T11:00:00.000-05:002016-06-12T12:12:30.473-04:00Anonymous Visitor MarketingAnonymous visitor marketing or anonymous user marketing is nothing but changing the content of the website according to the taste of the visitor and thus making the information more relevant. Some kind of data is attached with each user known as metadata or supplemental data that is similar to human sensory nerves and gives an idea about how to react to the approaching person.<br />
<br />
Metadata or supplemental data consists of information like the geographic location, IP address, browser languages like English, Chinese, German, etc., and also information about domain extension like .edu, .gov, .mil, etc., internet connection speed, operating system, search keyword or sentence, referring URL and screen resolution.<br />
<br />
Graphical location tells about the approximate address of the visitor. By this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately.<br />
<br />
IP address or Internet protocol address gives idea of the specific Internet service, company the person is related to. If belonging to an Internet provider the web page displays the speed of the connection and if related to a specific company the website displays the name and logo of the company.<br />
<br />
A web page can be formatted in different languages. By analyzing the browser language, the visitor can be can be served with a web page which is easy for him to understand and the visitor is made to feel that the website is centered on his mother tongue which will make him more comfortable.<br />
<br />
Different organizations and different sectors have different domain extensions. A website with a .gov extension means that its a government website and a website with .edu extension refers to an educational organization. So the content of the webpage can be changed according to the organization the visitor is related to.<br />
<br />
Depending on the Internet connection speed if there are any multimedia downloads the size of downloads can also be managed. There will be different resolution versions of a particular download and if the speed is low, multimedia with the lowest resolution will be downloaded to the visitor’s temporary Internet files. This will not interrupt the normal working of the computer.<br />
<br />
Different operating systems have different requirements and their functionality also varies. Some websites provide downloadable software and updates which will not be compatible with all kinds of operating systems. These limitations can be determined without interrupting the user.<br />
<br />
Search keyword or sentence can be utilized to apply search engine optimization techniques or SEO techniques to the website to make the matter more relevant. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this.<br />
<br />
Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. This increases the competition between the websites, the present website will try to prove to be better than the previous website.<br />
<br />
If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap with each other and the content won’t be readable. <br />
<br />
<br />
<br />
<a href="http://feedshark.brainbliss.com/">Feedshark</a>
<br />
<br />
<a class="twitter-share-button" data-count="horizontal" data-via="BronziGiftStore" href="http://twitter.com/share">Tweet</a><script src="https://platform.twitter.com/widgets.js" type="text/javascript"></script>Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-58183790599495403892015-03-06T17:07:00.000-05:002015-03-06T17:07:00.662-05:00Hiring a Consultant for Internet MarketingIf you are considering jumping into the world of Internet marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavor. This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a consultant to assist you in your Internet marketing campaign is even a worthwhile endeavor if you have some experience in Internet marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.<br />
<br />
The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.<br />
<br />
Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.<br />
<br />
Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.<br />
<br />
Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison. Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com3tag:blogger.com,1999:blog-2127275365054080656.post-24032391895794081542015-03-05T17:02:00.000-05:002015-03-05T17:02:00.400-05:00Evaluating the Response to Your Internet MarketingStarting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.<br />
<br />
Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.<br />
<br />
Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.<br />
<br />
Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately. Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-47949028579394222462015-03-04T16:57:00.000-05:002015-03-04T16:57:00.439-05:00Creating Email Lists for Marketing CampaignsIf you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.<br />
<br />
Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.<br />
<br />
When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.<br />
<br />
Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message. <br />
<br />
A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services. <br />
<br />
Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services. <br />
<br />
You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further. Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-90929582074034700912015-03-03T20:00:00.000-05:002015-03-03T20:00:01.379-05:00Are You Already Marketing On The Internet?Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This post will examine some subtle ways business owners may already be marketing their business on the Internet.<br />
<br />
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.<br />
<br />
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. <br />
<br />
However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.<br />
<br />
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. <br />
<br />
Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.<br />
<br />
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.<br />
<br />
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience. Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0tag:blogger.com,1999:blog-2127275365054080656.post-4592409455360688892015-03-02T17:21:00.000-05:002015-03-03T17:24:25.748-05:00Internet Marketing For Beginners<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ1Bp5i5jIBD7tzki49hbclBTOKqPYmShiwwKDwGNIaZxE8kNB0IrQd2J89Zl79l9IrAi_4PnR9Fm9sP3ieHktq7fHGCWqw_8v7R4xliu06tA3MWRRPEYlQqO313hEDCszjE9BokEU4m9E/s1600/Laptopsuccess.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ1Bp5i5jIBD7tzki49hbclBTOKqPYmShiwwKDwGNIaZxE8kNB0IrQd2J89Zl79l9IrAi_4PnR9Fm9sP3ieHktq7fHGCWqw_8v7R4xliu06tA3MWRRPEYlQqO313hEDCszjE9BokEU4m9E/s1600/Laptopsuccess.jpg" /></a></div>
Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing.<br />
<br />
With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.<br />
<br />
One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.<br />
<br />
Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.<br />
<br />
Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.<br />
<br />
Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.<br />
<br />
Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic. Bronzihttp://www.blogger.com/profile/10499185047657482216noreply@blogger.com0